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25. Try PPC Advertising: One of the great things about social media marketing is that it's free—but if your salon has an advertising budget, you can try PPC (pay-per-click) advertising. PPC ads are now capturing up to 50% the traffic coming from Google.
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Here are 50 Salon Marketing Ideas to Help Your Beauty Business Shine: 1. Create a profitable front desk Train your front desk staff how to effectively rebook, upsell, and cross-sell to clients. 80% of business comes from rebooking, so every point-of-sale interaction is another potential opportunity.
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There's no doubt that marketing is an important part of any salon business. Whether you are operating a hair salon, eyebrow salon, nail salon, beauty salon or massage salon, if you're looking to increase your profits and attract new clients, you need to start marketing your salon in the right way.
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Here are some ideas to give your salon a cool makeover on the outside: Create a cool logo combining the right typography and color. Make sure the logo is prominent and readable from a distance. Use large glass windows to showcase the interiors. Accessorize with plants and lights.
53 Ways to Give Your Salon Marketing a Makeover
Salon Marketing Creative Agency, Clovelly, New South Wales, Australia. 3,202 likes · 22 talking about this · 2 were here. SMC - Australia's Only Marketing Agency Specialising in Client Retention for.
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Perhaps it's time for you to create a brand-new salon marketing plan that will help you to attract new customers, boost your retention rates, and increase your profits. Don't forget that if you are not actively trying to grow your business, there is a tendency that you may be slipping back and especially when compared to your competitors.
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Salon marketing is all about trying out new tactics and seeing what works. If you see great results, amazing! Keep doing that. If you don't see any result, or things start to nose-dive, switch it up and try something new. Now, let's take a look at some HELLA EFFECTIVE salon marketing strategies… 1. Refer-a-friend rewards
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Campaign marketing is essential to stay top of mind with your clientele, raise the awareness of the beauty and skin treatments you offer and increase the client's frequency of visits, average spend and your salon's overall annual revenue. What we have created to help you with campaign marketing
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These are real client results and we have 100s of screenshots and case studies that look just like this one. You'll find information all over our website that talks about us being a "Results" focused agency. This client achieved 231 conversions (lead form submission + phone calls) in 6 weeks. Their Avg. CLV (per client revenue) is ~$5200AUD.
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10. Encourage clients to leave reviews. By leveraging the power of word-of-mouth marketing, salons can benefit from the high credibility and trustworthiness of customer reviews. Get great reviews from happy customers by engaging them at the right moments: right after their service.
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Hidden away in a quaint Paddington sidestreet is one of Sydney's most beautiful beauty spots, Valonz Haircutters. Helmed by creative director Renya Xydis, the renowned hair salon is a one-stop.
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Salon email marketing checklist: Collect email addresses whenever you can and update your email software list regularly. Collect them in your salon, on your website, and in your ads on Facebook and Google (see points above about leads!) Have an email template that is simple but beautiful and matches your salons visual brand.
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28. Create a salon podcast series. Elevate your salon's digital presence by launching a podcast series that delves into all things beauty, fashion, and self-care. Invite industry experts, celebrity stylists, and satisfied clients to entertain, educate, and empower listeners with beauty tips and insights. 29.
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The following marketing strategies for hair salons should be the bedrock of the marketing plan for your salon. You can build your strategy from these salon marketing tips to help grow your business. 1. Search Engine Optimisation (SEO) Search Engine Optimisation helps increase your visibility on Google Search.
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According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you're paying on average for salon marketing and salon advertising from other sources to determine if this is a viable solution for you. 3.
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1. Increase the number of people who see your salon's website when they do a google search. What do you get when you type "salon near me" into a search engine? Is this the most important question you can ask yourself? If you don't show up when people search for your kind of salon in your area, you're effectively non-existent to them.